I'm sure you are all aware of the drastic change Starbucks is undergoing. Well, if you have been under a rock for some time, then you've missed the big news about Starbucks bringing in a new logo design on two of its products. I don't know about this, I'm on the fence, of course it won't hurt their sales, but then again, it won't increase them either.
I'm also not sure about the new design. Our lovely green design, with black ink drawn mermaid portrait has been replaced with an all brown design, and a full drawing of a mermaid in the center; unlike their wonderful brew, this new design-to me-has not taste at all. I don't know about you, but I'm going to miss my green logo on my white cup with my brown sleeve.
Their new design is an attempt to harken on their old roots as a local coffee shop, something I doubt the consumers will find cool, and I'm sure investors will choke at the idea.
According to Business Week, "Starbucks plans to use the logo on all its cups for about eight weeks. It will remain in ads and as the logo for Pike Place bags of coffee. The new blend, which will be available in every store, has been crafted for a smoother, cleaner finish than many of the rotating blends Starbucks has traditionally carried week to week."
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